Marketing at The University of Alabama

If you plan to study marketing, take a look at what The University of Alabama has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UA is located in Tuscaloosa, Alabama and approximately 37,840 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UA Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UA Marketing Rankings

There were 4 students who received their doctoral degrees in marketing, making the school the #2 most popular school in the United States for this category of students.

Marketing Student Demographics at UA

Take a look at the following statistics related to the make-up of the marketing majors at The University of Alabama.

UA Marketing Master’s Program

For the most recent academic year available, 30% of marketing master's degrees went to men and 70% went to women.

Of the students who received a marketing master's degree from UA, 76% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	10
Hispanic or Latino	3
White	80
International Students	3
Other Races/Ethnicities	6

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from The University of Alabama. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	141

Related Majors

• Hospitality Management
• Management Information Systems
• Taxation
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Deutschlandreform under License

More about our data sources and methodologies.