Marketing at Northern Illinois University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Northern Illinois University stacks up to those at other schools.

NIU is located in Dekalb, Illinois and has a total student population of 16,769.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

NIU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

NIU Marketing Rankings

Marketing Student Demographics at NIU

Take a look at the following statistics related to the make-up of the marketing majors at Northern Illinois University.

NIU Marketing Master’s Program

For the most recent academic year available, 24% of marketing master's degrees went to men and 76% went to women.

Of the students who received a marketing master's degree from NIU, 51% were white. This is below average for this degree on the natiowide level. In the marketing master's program at this school, racial-ethnic minorities make up 47% of degree recipients. That is 16% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	6
Hispanic or Latino	14
White	25
International Students	1
Other Races/Ethnicities	3

Concentrations Within Marketing

The following marketing concentations are available at Northern Illinois University. The completion numbers here include all graduates who receive any type of degree in this field from Northern Illinois University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Other Marketing	29

Related Majors

• Taxation
• Finance & Financial Management
• Accounting
• Management Sciences & Quantitative Methods
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andy McMurray under License

More about our data sources and methodologies.