Marketing at Lehigh University

If you plan to study marketing, take a look at what Lehigh University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Lehigh is located in Bethlehem, Pennsylvania and has a total student population of 7,067.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Lehigh Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Lehigh Marketing Rankings

Marketing Student Demographics at Lehigh

Take a look at the following statistics related to the make-up of the marketing majors at Lehigh University.

Lehigh Marketing Master’s Program

For the most recent academic year available, 50% of marketing master's degrees went to men and 50% went to women. Nationwide, master's degree programs only see 42% men graduate in marketing each year. Lehigh does a better job at serving the male population as it supports 8% more men than average.

Of the students who received a marketing master's degree from Lehigh, 100% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lehigh University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	4
International Students	0
Other Races/Ethnicities	0

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Lehigh University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	4

Related Majors

• Accounting
• Finance & Financial Management
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for Lehigh University.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By IR393DEME under License

More about our data sources and methodologies.