Business, Management & Marketing at California State University - East Bay

If you plan to study business, management and marketing, take a look at what California State University - East Bay has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Cal State East Bay is located in Hayward, California and has a total student population of 16,253. During the 2020-2021 academic year, 328 students received their master's degree in business, management and marketing.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

Cal State East Bay Business, Management & Marketing Degrees Available

• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at Cal State East Bay

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Cal State East Bay does offer online education options in business, management and marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree

Cal State East Bay Business, Management & Marketing Rankings

Business, Management & Marketing Student Demographics at Cal State East Bay

Take a look at the following statistics related to the make-up of the business, management and marketing majors at California State University - East Bay.

Cal State East Bay Business, Management & Marketing Master’s Program

During the 2020-2021 academic year, 328 business, management and marketing majors earned their master's degree from Cal State East Bay. Of these graduates, 45% were men and 55% were women.

In the business, management and marketing master's program at this school, racial-ethnic minorities make up 40% of degree recipients. That is 8% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from California State University - East Bay with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	82
Black or African American	13
Hispanic or Latino	33
White	53
International Students	127
Other Races/Ethnicities	20

Concentrations Within Business, Management & Marketing

Business, Management & Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at California State University - East Bay. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Business Administration & Management	145
Management Sciences & Quantitative Methods	113
Construction Management	32
Accounting	25
Hospitality Management	12
Taxation	1

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for California State University - East Bay.

Occupation	Jobs in CA	Average Salary in CA
Office Clerks	331,120	$38,060
General and Operations Managers	249,800	$137,640
Secretaries and Administrative Assistants	238,840	$43,670
Customer Service Representatives	207,100	$41,850
Bookkeeping, Accounting, and Auditing Clerks	186,970	$47,750

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.