Business, Management & Marketing at Appalachian State University

If you are interested in studying business, management and marketing, you may want to check out the program at Appalachian State University. The following information will help you decide if it is a good fit for you.

Appalachian State is located in Boone, North Carolina and has a total student population of 20,023. During the 2020-2021 academic year, 83 students received their master's degree in business, management and marketing.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

Appalachian State Business, Management & Marketing Degrees Available

• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at Appalachian State

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? Appalachian State offers distance education options for business, management and marketing at the following degree levels:

• Bachelor’s Degree
• Master’s Degree

Appalachian State Business, Management & Marketing Rankings

Business, Management & Marketing Student Demographics at Appalachian State

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Appalachian State University.

Appalachian State Business, Management & Marketing Master’s Program

For the most recent academic year available, 53% of business, management and marketing master's degrees went to men and 47% went to women.

Of the students who received a business, management and marketing master's degree from Appalachian State, 86% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	1
Hispanic or Latino	1
White	71
International Students	5
Other Races/Ethnicities	2

Concentrations Within Business, Management & Marketing

The following business, management and marketing concentations are available at Appalachian State University. The table shows all degrees awarded in this field awarded for all degree levels at Appalachian State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Business Administration & Management	45
Accounting	38

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Appalachian State University.

Occupation	Jobs in NC	Average Salary in NC
Customer Service Representatives	94,420	$34,690
Office Clerks	82,630	$32,270
Secretaries and Administrative Assistants	55,380	$36,630
General and Operations Managers	54,330	$131,600
Bookkeeping, Accounting, and Auditing Clerks	46,570	$39,590

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Clayhefner under License

More about our data sources and methodologies.