What Does it Take to Be a Search Marketing Strategist?
Job Description: Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
A Day in the Life of a Search Marketing Strategist
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Propose online or multiple-sales-channel campaigns to marketing executives.
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Qualities of a Search Marketing Strategist
When polled, Search Marketing Strategists say the following skills are most frequently used in their jobs:
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Speaking: Talking to others to convey information effectively.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Types of Search Marketing Strategist
- Experience Planning Strategist
- Internet eCommerce Specialist
- Internet Marketing Consultant
- Online User Experience Strategist
- Search Engine Optimization Analyst (SEO Analyst)
Job Outlook for Search Marketing Strategists
In 2016, there was an estimated number of 287,200 jobs in the United States for Search Marketing Strategist. New jobs are being produced at a rate of 9.3% which is above the national average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategist by 2026. Due to new job openings and attrition, there will be an average of 22,400 job openings in this field each year.
The states with the most job growth for Search Marketing Strategist are Washington, Utah, and Nevada. Watch out if you plan on working in Alaska, Maryland, or Mississippi. These states have the worst job growth for this type of profession.
Do Search Marketing Strategists Make A Lot Of Money?
The salary for Search Marketing Strategists ranges between about $47,350 and $144,820 a year.
Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.
How much do Search Marketing Strategists make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $87,060 |
| Alaska | $98,830 |
| Arizona | $85,010 |
| Arkansas | $73,670 |
| California | $103,270 |
| Colorado | $102,470 |
| Connecticut | $100,340 |
| District of Columbia | $117,540 |
| Florida | $78,900 |
| Georgia | $90,140 |
| Hawaii | $89,960 |
| Idaho | $80,610 |
| Indiana | $79,310 |
| Iowa | $78,810 |
| Kansas | $79,300 |
| Kentucky | $79,420 |
| Louisiana | $66,600 |
| Maine | $79,790 |
| Maryland | $113,330 |
| Massachusetts | $92,110 |
| Michigan | $76,400 |
| Minnesota | $81,650 |
| Mississippi | $81,280 |
| Missouri | $82,610 |
| Montana | $68,430 |
| Nebraska | $86,230 |
| Nevada | $72,610 |
| New Hampshire | $112,440 |
| New Jersey | $99,210 |
| New Mexico | $79,540 |
| New York | $90,750 |
| North Carolina | $88,650 |
| North Dakota | $70,730 |
| Ohio | $82,440 |
| Oklahoma | $78,490 |
| Oregon | $79,610 |
| Pennsylvania | $87,040 |
| Rhode Island | $81,290 |
| South Carolina | $92,100 |
| South Dakota | $81,250 |
| Tennessee | $74,000 |
| Texas | $90,290 |
| Utah | $76,890 |
| Vermont | $72,220 |
| Virginia | $105,270 |
| Washington | $91,620 |
| West Virginia | $83,660 |
| Wisconsin | $74,600 |
| Wyoming | $75,780 |
What Tools do Search Marketing Strategists Use?
Below is a list of the types of tools and technologies that Search Marketing Strategists may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- MySQL
- Email software
- Microsoft Project
- Microsoft Visio
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- Microsoft Dynamics
- Microsoft SQL Server
- PHP: Hypertext preprocessor
- Adobe Systems Adobe Dreamweaver
Becoming a Search Marketing Strategist
What education is needed to be a Search Marketing Strategist?
How many years of work experience do I need?
Where Search Marketing Strategists Are Employed
The table below shows some of the most common industries where those employed in this career field work.
References:
Image Credit: Negative Space via CC0 License
More about our data sources and methodologies.
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