All About Search Marketing Strategists
Search Marketing Strategist Job Description Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Search Marketing Strategist Responsibilities
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
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Search Marketing Strategist Skills
When polled, Search Marketing Strategists say the following skills are most frequently used in their jobs:
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Related Job Titles for this Occupation:
- Digital Marketing Strategist
- Search Engine Optimization Analyst (SEO Analyst)
- Social Media Strategist
- Strategist
- Internet Marketing Consultant
Job Outlook for Search Marketing Strategists
There were about 287,200 jobs for Search Marketing Strategist in 2016 (in the United States). New jobs are being produced at a rate of 9.3% which is above the national average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategist by 2026. The BLS estimates 22,400 yearly job openings in this field.
The states with the most job growth for Search Marketing Strategist are Washington, Utah, and Nevada. Watch out if you plan on working in Alaska, Maryland, or Mississippi. These states have the worst job growth for this type of profession.
Salary for a Search Marketing Strategist
The salary for Search Marketing Strategists ranges between about $47,350 and $144,820 a year.
Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.
How much do Search Marketing Strategists make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $87,060 |
| Alaska | $98,830 |
| Arizona | $85,010 |
| Arkansas | $73,670 |
| California | $103,270 |
| Colorado | $102,470 |
| Connecticut | $100,340 |
| District of Columbia | $117,540 |
| Florida | $78,900 |
| Georgia | $90,140 |
| Hawaii | $89,960 |
| Idaho | $80,610 |
| Indiana | $79,310 |
| Iowa | $78,810 |
| Kansas | $79,300 |
| Kentucky | $79,420 |
| Louisiana | $66,600 |
| Maine | $79,790 |
| Maryland | $113,330 |
| Massachusetts | $92,110 |
| Michigan | $76,400 |
| Minnesota | $81,650 |
| Mississippi | $81,280 |
| Missouri | $82,610 |
| Montana | $68,430 |
| Nebraska | $86,230 |
| Nevada | $72,610 |
| New Hampshire | $112,440 |
| New Jersey | $99,210 |
| New Mexico | $79,540 |
| New York | $90,750 |
| North Carolina | $88,650 |
| North Dakota | $70,730 |
| Ohio | $82,440 |
| Oklahoma | $78,490 |
| Oregon | $79,610 |
| Pennsylvania | $87,040 |
| Rhode Island | $81,290 |
| South Carolina | $92,100 |
| South Dakota | $81,250 |
| Tennessee | $74,000 |
| Texas | $90,290 |
| Utah | $76,890 |
| Vermont | $72,220 |
| Virginia | $105,270 |
| Washington | $91,620 |
| West Virginia | $83,660 |
| Wisconsin | $74,600 |
| Wyoming | $75,780 |
What Tools do Search Marketing Strategists Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Search Marketing Strategists:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- MySQL
- Email software
- Microsoft Project
- Microsoft Visio
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- Microsoft Dynamics
- Microsoft SQL Server
- PHP: Hypertext preprocessor
- Adobe Systems Adobe Dreamweaver
How do I Become a Search Marketing Strategist?
Individuals working as a Search Marketing Strategist have obtained the following education levels:
How many years of work experience do I need?
Search Marketing Strategists Sector
Below are examples of industries where Search Marketing Strategists work:
References:
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