What Do Demonstrator or Product Promoter Do?
Job Description: Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Life As a Demonstrator or Product Promoter: What Do They Do?
- Sell products being promoted and keep records of sales.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Write articles or pamphlets about products.
- Train demonstrators to present a company’s products or services.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
- Research or investigate products to be presented to prepare for demonstrations.
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What Every Demonstrator or Product Promoter Should Know
These are the skills Demonstrators and Product Promoters say are the most useful in their careers:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Service Orientation: Actively looking for ways to help people.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Types of Demonstrator or Product Promoter
- Welcome Wagon Hostess
- Party Demonstrator
- Party Plan Demonstrator
- Retail Sales Merchandiser
- Goodwill Representative
Is There Going to be Demand for Demonstrators and Product Promoters?
In 2016, there was an estimated number of 94,700 jobs in the United States for Demonstrator or Product Promoter. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. The BLS estimates 17,100 yearly job openings in this field.
The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.
Demonstrator or Product Promoter Average Salary
The average yearly salary of a Demonstrator or Product Promoter ranges between $20,610 and $51,180.
Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.
How much do Demonstrators and Product Promoters make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $27,270 |
| Alaska | $30,300 |
| Arizona | $38,660 |
| Arkansas | $27,780 |
| California | $36,510 |
| Colorado | $27,130 |
| Connecticut | $31,240 |
| Delaware | $28,900 |
| District of Columbia | $31,930 |
| Florida | $30,590 |
| Georgia | $32,670 |
| Hawaii | $32,150 |
| Idaho | $24,750 |
| Illinois | $35,200 |
| Indiana | $28,040 |
| Iowa | $26,250 |
| Kansas | $26,860 |
| Kentucky | $33,060 |
| Massachusetts | $38,560 |
| Minnesota | $30,960 |
| Missouri | $33,210 |
| Montana | $24,050 |
| Nebraska | $24,670 |
| Nevada | $33,210 |
| New Hampshire | $38,420 |
| New Jersey | $36,820 |
| New Mexico | $35,010 |
| New York | $37,430 |
| North Carolina | $29,460 |
| North Dakota | $30,440 |
| Ohio | $29,900 |
| Oklahoma | $34,480 |
| Oregon | $30,480 |
| Pennsylvania | $30,530 |
| South Carolina | $31,590 |
| Tennessee | $32,360 |
| Texas | $28,800 |
| Utah | $29,690 |
| Vermont | $29,810 |
| Virginia | $31,460 |
| Washington | $31,850 |
| West Virginia | $23,780 |
| Wisconsin | $29,700 |
Tools & Technologies Used by Demonstrators and Product Promoters
Although they’re not necessarily needed for all jobs, the following technologies are used by many Demonstrators and Product Promoters:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Email software
- Word processing software
- Microsoft Windows
- Spreadsheet software
- Social media sites
- Presentation software
How do I Become a Demonstrator or Product Promoter?
Education needed to be a Demonstrator or Product Promoter:
How many years of work experience do I need?
Where Demonstrators and Product Promoters Are Employed
The table below shows some of the most common industries where those employed in this career field work.
Other Jobs You May be Interested In
Those thinking about becoming a Demonstrator or Product Promoter might also be interested in the following careers:
References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
More about our data sources and methodologies.
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