All About Copy Writers
Career Description Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Life As a Copy Writer
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Conduct research and interviews to determine which of a product’s selling features should be promoted.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
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Things a Copy Writer Should Know How to Do
These are the skills Copy Writers say are the most useful in their careers:
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Types of Copy Writer
- Creative Services Manager
- Advertising Specialist
- Web Content Writer
- Advertising Copywriter
- Ad Copy Writer
Job Outlook for Copy Writers
In 2016, there was an estimated number of 131,200 jobs in the United States for Copy Writer. New jobs are being produced at a rate of 7.6% which is above the national average. The Bureau of Labor Statistics predicts 10,000 new jobs for Copy Writer by 2026. There will be an estimated 12,600 positions for Copy Writer per year.
The states with the most job growth for Copy Writer are Utah, Washington, and Colorado. Watch out if you plan on working in Kansas, New Mexico, or Vermont. These states have the worst job growth for this type of profession.
Copy Writer Average Salary
Copy Writers make between $31,700 and $121,670 a year.
Copy Writers who work in District of Columbia, California, or Connecticut, make the highest salaries.
How much do Copy Writers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $58,590 |
| Alaska | $64,200 |
| Arizona | $55,410 |
| Arkansas | $48,670 |
| California | $96,910 |
| Colorado | $65,450 |
| Connecticut | $78,440 |
| Delaware | $60,690 |
| District of Columbia | $101,690 |
| Florida | $53,140 |
| Georgia | $63,260 |
| Hawaii | $50,740 |
| Idaho | $52,570 |
| Illinois | $68,710 |
| Indiana | $61,920 |
| Iowa | $50,680 |
| Kansas | $62,670 |
| Kentucky | $54,320 |
| Louisiana | $44,710 |
| Maine | $61,090 |
| Maryland | $75,430 |
| Massachusetts | $70,000 |
| Michigan | $60,850 |
| Minnesota | $67,300 |
| Mississippi | $53,810 |
| Missouri | $57,420 |
| Montana | $47,440 |
| Nebraska | $45,280 |
| Nevada | $53,730 |
| New Hampshire | $56,850 |
| New Jersey | $81,160 |
| New Mexico | $49,460 |
| New York | $86,380 |
| North Carolina | $67,250 |
| North Dakota | $48,060 |
| Ohio | $48,380 |
| Oklahoma | $50,490 |
| Oregon | $69,050 |
| Pennsylvania | $60,140 |
| Rhode Island | $63,820 |
| South Dakota | $49,410 |
| Tennessee | $55,370 |
| Texas | $56,680 |
| Utah | $54,660 |
| Vermont | $62,260 |
| Virginia | $68,600 |
| Washington | $65,200 |
| West Virginia | $64,480 |
| Wisconsin | $59,360 |
What Tools do Copy Writers Use?
Below is a list of the types of tools and technologies that Copy Writers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Microsoft Access
- MySQL
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- PHP: Hypertext preprocessor
- Adobe Systems Adobe Dreamweaver
- YouTube
- Google Drive
How to Become a Copy Writer
What education or degrees do I need to become a Copy Writer?
How many years of work experience do I need?
Where do Copy Writers Work?
Copy Writers work in the following industries:
References:
Image Credit: UNU-WIDER from Helsinki, Finland via Creative Commons Attribution 2.0 Generic
More about our data sources and methodologies.
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